The table below cites
new advertising campaigns of U.S. companies and new products entering
the China market. We will also cite noteworthy advertisements from long
established companies. All locations are in Beijing unless noted otherwise.
The dates are only approximate and may have started much earlier than
the listed date.
| 04/01/2005 |
Sizzler Steak House |
Entertainment Magazine |
Opening well behind competitor Outback Steakhouse (contrary to the name, actually an American restaurant) which has been operating for several years now. |
| 03/15/2005 |
Trek Bicycle |
Store Front |
Opening a bike shop in China is no longer a bold move. Previously only used as a form of transportation, biking is catching on as a sport in its own right. Those who take it on as a sport are willing to spend for a quality bike. |
| 03/01/2005 |
Thunderbird University |
Entertainment Magazine |
Entering the business education market well behind Rutger's Which has been pushing its EMBA program in China for several years. |
| 03/01/2005 |
Ebay |
Beijing Subway System |
Prime spot right on the train doors |
| 02/08/2005 |
Comfort Inn |
Store Front |
There have been lots of American 4 and 5 star hotels in Beijing but this is the first mid-range hotel to enter the market. The 2008 Olympics is a few years around the corner. |
| 02/01/2005 |
GNC |
Store Front |
China is the home of herbal medicine so health products may be easily accepted but at what price? Herbs and vitamins in pharmacies are very cheap. |
| 01/12/2005 |
Apple |
Billboard |
Ipod mania comes to China. The use of silhouetted people is a great idea for an international marketing campaign. With real people you must make a different version for each country you go to. With silhouettes, one size fits all. |
| 11/01/2004 |
Ebay |
Television |
Will Ebay go over well in China with Asian distrust for online transactions? |
| 06/01/2004 |
7Eleven |
Store Front |
Stores are popping up everywhere but don't expect to buy hotdogs or donuts; the roll out is being coordinated by 7Eleven Japan and the product offering shows a heavy Japanese influence. |
| 02/01/2004 |
Pampers |
television |
A new market penetration in a country where disposable diapers are seldom used. |
| 12/01/2003 |
Nestle |
supermarket display |
Cheerios, Koko Krunch, and Stars breakfast cereal are now available in Chinese supermarkets. This is a new market initiative in a country where noodles, steamed buns, rice porridge and eggs form the traditional breakfast. |
| 07/20/2002 |
Bally Total Fitness |
Store Front |
A health craze has hit Beijing with Ballys being just one of several international health clubs opening up all over the city. Ballys has chosen an upscale image in China and the club memberships are actually more expensive than their US counterparts. |
| 02/15/2001 |
Dominos Pizza |
Store Front |
The second large pizza brand from the US to hit China (Pizza Hut being first). Of note, all branches have seating areas as delivery is just catching on. |
| 01/01/2000 |
Giant Bicycle |
Store Front |
China, the country of bikes, opening a bike shop here is either a crazy or smart move. Local bikes sell for little as $12. One thing is for sure, anyone looking for top-of-the-line now has a clear choice – no other western bike shops operate in China. |
| //0 |
20060810 |
Television |
Pepsi is running a new ad that uses the can’s pull-off tab as a gimmick in the ad (in China the opener tab detaches from the can). The selling of pull-off tab drinks was prohibited in the US decades ago in an effort to reduce litter. Pepsi and other manufactures just shipped their bottling equipment overseas to places without such laws. |
